What Is LEGO?
Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always âplay wellâ - encouraging children to use their imagination and build whatever they can dream up.In this book, author Jim OâConnor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.
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Description
Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always âplay wellâ - encouraging children to use their imagination and build whatever they can dream up.In this book, author Jim OâConnor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.
